The International Alcohol Study, led by Professor Sally Casswell, of Massey University, also found people who bought cheaper alcohol were more likely to drink a greater amount in one sitting.
The research was ongoing and covered New Zealand, Thailand, Scotland, England, Australia, Mongolia, South Africa and Vietnam.
This particular piece of research focused solely on the drinking habits of 1900 New Zealanders.
It found heavier drinkers bought cheaper alcohol and did so at later times.
Drinkers paying lower prices for their takeaway alcohol were twice as likely to drink larger amounts.
People who bought after 10pm were also twice as likely as those who bought before 10pm to end up drinking more than six standard drinks.