Sue Bradford is dead right – on this one

‘Win a wife’ competition appals 09/02/2011

A radio competition offering listeners the chance to “win a wife” has appalled a former MP who is calling for it to be pulled. The winner of MediaWorks’ The Rock promotion will fly to the Ukraine for 12 nights, be given $2000 spending money, and be able to choose a bride from an agency. The station says it won’t offer the opportunity to just anybody and plans to “weed out the no-hopers and time-wasters” with its application form and various psychological tests. “If you’re interested in holy matrimony with a potentially hot foreign chick, fill it out to the best of your abilities,” it says on its website. However, former Green MP and social activist Sue Bradford slammed the contest.

But here’s the best line. Sue Bradford says

“It is unusual and somewhat disturbing that a commercial entity would commercialise what should be one of the most meaningful human relationships and actually offer it as a prize for a radio show,”

Right on Sue. This radio station is cheapening and trivialising an important social good.

Labelling it as “holy matrimony with a potentially hot foreign chick” is tacky and condescending.


3 comments for “Sue Bradford is dead right – on this one

  1. 8 February 2011 at 5:56 pm

    What always strikes me about these ‘foreign bride’ agencies is the sad state of the women who use them. They are, I suppose, rather desperate – and they must often be the losers in these deals – even when they are not auctioned off as a prize.


  2. Rob
    11 February 2011 at 3:07 am

    As an avid listener of Radio station in question I think it is a good idea, (a)plenty of publicity to boost their ratings and (b)some lucky man will get to go overseas to pick his wife to be. Win win situation they way i see it. Anyway just to clarify one point is that the winner is not obligated to marry the perspective wife.

  3. NL
    26 February 2011 at 1:24 am

    @Rob: Win/win situation?!? Are you out of your mind?!?

    What about the woman who is being offered as a ‘prize’?! She is presented with some fat ugly loser who won a radio competition. Do you think that neanderthal is actually going to respect a girl he has ‘won’?! HARDLY a win situation.

    @John: I’m sure if these women had more opportunity to support themselves financially by obtaining equal wages to their male counterparts in the workforce, they would not have to resort to signing up with a bridal agency. I highly doubt it’s anyone’s ambition to meet a life partner this way.

    This competition is sick. Shame on the people who came up with it and allowing it to run.

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