Media Release 18 July 2018
Family First NZ says that advertisers are lining up to withdraw their advertising from and association with Naked Attraction which is currently being screened on TV2, a programme saturated with full front nudity and adult sexually-charged discussions throughout the episodes.
“Within a few hours of launching the #BoycottNakedAttraction campaign, seven businesses had removed their advertising, including Lighting Direct, Carpet Court, Warehouse Stationery, Foodstuffs (Pak’n Save & New World), Electrolux and Kitchen Things. We are still waiting on a few others including Panasonic and KFC,” says Bob McCoskrie, National Director of Family First NZ.
The BSA in their decision admitted that the programme went “a step further than where broadcasters have trodden before…” and that “Each programme was visually explicit to a level not in our experience seen on New Zealand free-to-air television before. Verbal discussions and descriptions were also explicit…” They admitted that “Some viewers may have found the more detailed descriptions of sexual preferences and activity by the participants unduly confronting.”
“The BSA has become de-sensitised to what are community standards, and by their own admission they have effectively retired themselves from their role. As a watchdog, they should be ‘put down’. The broadcasters have won and families have received notice. But what is significant is that many businesses are coming to the defence of families – something that the BSA can’t or won’t do.”
“Naked Attraction is saturated with full-frontal nudity. The show degrades human relationships to animalistic instinct, and promotes voyeurism and a porn culture which is harming our society. It is shocking that the state broadcaster is trying to outdo sites like PornHub and porn magazines.”
Family First will continue to monitor the advertising on the programme (thank goodness for MySky) and will encourage families to boycott companies that continue associating with the programme.
In response to a request under the Official Information Act, TVNZ told Family First, “The TVNZ Complaints Committee received 536 formal complaints for Naked Attraction in late 2017.”
“This type of programming is all part of the ‘pornification’ of our culture led by some broadcasters and some advertisers, with the watchdog BSA asleep at the wheel.”