Benefiting from the Bullying

Christian Post 26 Oct 2012
A report from a California-based research group on the third quarter earnings of Chick-fil-A has shown that the company experienced growth in its business during the fallout from this past summer’s controversy. According to Sandelman & Associates of San Clemente, the evangelical Christian-led fast-food chain experienced a 2.2 percent increase in visits from customers from July to September. Paul Clarke, spokesman for Sandelman & Associates, provided The Christian Post with a press release regarding the data from the group’s Quick Track Study. “Despite protests and predictions that the fast-food chain would be hurt by the publicity, Chick-fil-A appears stronger now,” reads the statement.

…In their survey of 30,000 fast-food customers, the research group also found that Chick-fil-A’s market share was up 0.6 percent and its ad awareness increased by 6.5 percent. “Perhaps all publicity really is good publicity: Chick-fil-A also was on more minds in Q3 2012 as measured by unaided brand awareness and total advertising awareness,” remarked Sandelman & Associates.

…In July, Chick-fil-A COO Dan Cathy made headlines when he declared his opposition to same-sex marriage, stating that America was “inviting God’s judgment” for saying “we know better than you as to what constitutes a marriage.” Cathy’s remarks drew outcry from supporters from same-sex marriage, with efforts by some city mayors and colleges to ban the restaurant from conducting business. One academic institution where this was seriously considered was New York University, whose university senate considered removing Chick-fil-A from its campus. Philip Lentz, director of Public Affairs for NYU, told The Christian Post that the effort to remove Chick-fil-A never came to fruition.