“2 Cheap Cars wants to state that we did not book our ads to play during last night’s TV show “Naked Attraction” on TVNZ, our media consulting company had booked it, we had nothing to do with it and we in no way support or condole the content of this show. Due to the strong response we have received since last night’s episode we will be pulling the ad from that block. we apologize for any upset this has caused.”
Gatorade has also contacted us to say:
“Thanks for getting in touch and raising your concerns. We have spoken to our media buying agency and placed a specific exclusion around advertising during the show.”
“Thank you to Gatorade and 2CheapCars. It is once again interesting to note that TVNZ are broadcasting ads during this objectionable programme without express authorisation, knowing that 30 businesses have already boycotted the programme. This objectionable programme has become a financial disaster for TVNZ – and this will greatly influence whether they broadcast future seasons of “Naked Attraction“,” says Bob McCoskrie, National Director of Family First NZ.
Companies which have withdrawn their advertising after being contacted by families include:
New World – Electrolux – Lighting Direct – Carpet Court – Kitchen Things – Pak’n’Save – Warehouse Stationery – KFC – House Of Travel – Heineken – Proactiv.co.nz – Monteiths – Supercheap Autos – Auckland City Mission – Strepsils Plus – The Warehouse – Fonterra – Lotto – Emirates – Rebel Sport – Wondermins – Beds R Us – Haval Motors – Lemsip – Finish – Subway – 2 Degrees – Gatorade – 2CheapCars
The BSA in their decision admitted that the programme went “a step further than where broadcasters have trodden before…” and that “Each programme was visually explicit to a level not in our experience seen on New Zealand free-to-air television before. Verbal discussions and descriptions were also explicit…”
They also admitted that “Some viewers may have found the more detailed descriptions of sexual preferences and activity by the participants unduly confronting.” Yet they approved its broadcast.
“Unlike the Broadcasting Standards Authority, many businesses are agreeing with families that this programme is completely unacceptable. This is what happens when families speak up. It also highlights that the current BSA should be completely restructured as it is no longer fit for purpose and can no longer be relied upon to enforce appropriate community standards.”