COMPANIES SHOULD STOP FUNDING “NAKED ATTRACTION” WITH THEIR ADVERTISING DOLLARS
Here’s the list of businesses that had advertisements during the atrocious “Naked Attraction” on TV2 last Friday (during the school holidays!)
To be fair, some of them may not have specifically asked to have their ads placed during this terrible programme. Please let them know that you won’t be a customer until they notify you that they have asked for their adverts to no longer be shown during this programme.
New World – Electrolux – KFC – Bed R Us – Savemybacon.co.nz – Panasonic – Carpet Court – Kitchen Things – Lemsip – Pak’n’Save – Finish – Strepsils Plus – Warehouse Stationery
UPDATE: Great response from Lighting Direct
“ On Friday 13 July at 21.40 a spot for Lighting Direct did inadvertently play in Naked Attraction on TV2. Our media buyer informs us this spot played out as “ network bonus / filler “ and did not form part of our paid advertising presence with the TV Network last week. We have since made clear instructions and process and set specific buying parameters in place to ensure we can and will be more selective and specify what programming we will not accept bonus placements moving forward. We apologize for this occurrence “
Please let us know if you hear back from other businesses.
WHAT TO WRITE?
We note that your company had advertisement/s during the broadcast of “Naked Attraction” last Friday night on TVNZ2.
This show is not occasional glimpses or a one-off shots. According to a review of the first show of series, one episode included a total of 282 shots of male genitalia and 96 female genitalia. It is shocking that the state broadcaster is trying to outdo sites like PornHub and porn magazines. It’s easy to see why Playboy magazine is going out of business. Teenagers can simply view adult pornographic material on free-to-air television. The show degrades human relationships to animalistic instinct, and promotes voyeurism and a porn culture which is harming our society. It has no redeeming factor.
Could you please tell us how you reconcile “Naked Attraction” with the values of your company?
As you well know, TV programmes rely on advertising support. If advertisers withdraw their advertisements from damaging programmes like “Naked Attraction”, such programmes won’t be aired. Eventually they won’t be made.
It may be that your company did not intentionally place your ads during this programme. We would simply ask you to please withdraw your company’s advertising from “Naked Attraction“. We, and everyone else we can influence, will not be customers in the meantime.
Thank you for your consideration.